When the Experts Need Help, They Turn To Us

Competitive Insights

"The purpose of a business is to create and keep a customer."- Peter Drucker

Provocative Insights

is the Dillon Group, Inc. brand that provides our clients strategic, competitive, and customer insights. We apply a rigorous process of discovery and analysis to your problems, then recommend solutions grounded in evidence and tempered with intuition.

Our team leverages their expertise across multiple domains to solve your challenges. Based on our values of curiosity, creativity, perspective wisdom, and leadership, we solve your wicked problems.

Strategic Insights

Our Provocative Insights brand helps you develop your strategic insights to reduce risk, prevent bad decision making, and improve the odds of success through an executable strategy that generates market leadership.

We provide strategic insights through:

  • Strategy Consulting
  • Red Team/Red Cell

Competitive Insights

Our Provocative Insights team provides competitive insights that allow your organization to react quickly in a volatile, uncertain, chaotic, and ambiguous world; help your organization stay ahead of your competitors; and improve decision-making.

We provide competitive insights through:

  • Competitive Intelligence
  • Competency Analysis

Customer Insights

“Marketing is the distinguishing, unique function of the business.”- Peter Drucker
Our Provocative Insights team gets into the mind of your customer to  provide customer insights that inform your strategy and help you make better decisions.

Customer insights should provide you with answers to questions you have about what your customers really want, why they chose a competitive offering over yours, how they decide, and what they are really trying to achieve when they purchase AND use your offering.

We provide customer insights through:

  • Market Research
  • Ethnographic Studies

Contact us today for a proposal!

Provocative Insights

"The business has two- and only two- functions: marketing and innovation."- Peter Drucker

Contact us today at (423) 838-5095 to reduce risk and improve profitability.